azam ravadrad; Golnar Gishnizjani
Abstract
The purpose of this study was to identify a variety of body types among Iranian Instagram users. Two main research questions guided the study as I sought to explore 1) What is the dominant pattern of body re-presentation among Iranian Instagram users? 2) What is the strategies, technics and purpose of ...
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The purpose of this study was to identify a variety of body types among Iranian Instagram users. Two main research questions guided the study as I sought to explore 1) What is the dominant pattern of body re-presentation among Iranian Instagram users? 2) What is the strategies, technics and purpose of Iranian Instagram users for re-presentation of body? In order to respond these questions I used combination of dramaturgical approach of Goffman and Butler ideas about gender. I used virtual ethnography and Sade-beck module as a method of the study. I was trying to collect data through deeply semi structured interviews with 26 users, participant observation and analysis of virtual content. Thick description and interpretive analysis were used for analyzing data. Based on obtained data mediated body on Instagram divided to three main types: Social, perfomative and aesthetic body. Each of these types is explained to be divided into smaller categories.
